is, obviously, the down under counterpart to The Great British Bake Off. I was tasked to play off the original’s popularity in the Polish region and create this promo…

The audience always wanted MORE Bake Off - Australian Bake Off is that “more” - it just happens to be on the other side of the planet, hence this inverted execution. It was heaps off fun to put together, and I’m very pleased with the result.

My creative lead was Meriem Adib, and Cait O’Sullivan was the production coordinator. The online and branding edit was completed by Dan Knight, and the sound mix was completed by James Murray.