SPRING OF LOVE

is the seasonal campaign my team and I created, celebrating the life, light and loving feeling of Spring’s arrival in Poland and Central Europe. It featured on air compilation promos, social media key art and an on air promo for series 3 of The Split.

My execution for this compilation spot is “our audience going on a date with our characters”, in order to embrace the loving feeling of Spring’s arrival. Poland and Central Europe experience particularly long, dark winters, so Spring is a big deal. It was a very fulfilling edit to work on; I’m very pleased with the strong funny moments and the our music choice.

The digital key visuals are inspired by blockbuster movie posters. Our intent is to let our Springtime characters speak for themselves by looking big and iconic. The image then zeroes in on an actual romantic date happening at the bottom, as you may see an action scene or iconic moment in classic movie posters. This is the culmination of our execution (going on a date with our characters) and the campaign (the date/time of our campaign broadcast).

The compilation promo has also been edited to suit social media, in 9x16 and 1x1.

Creative, Editor - Jake Pemberton Lead Creative - Meriem Adib Production - Chloe Hudson

Endboard Animator - Esther Wallace Key Artist - Jo Moolenschot Online Editor - Dan Knight

Editor on The Split promo - Pete Fehervari Sound Mix - James Murray English Voiceover - Angel Coulby