BEN 10 Cartoonito Launch Campaign

A promo campaign relaunching one of Cartoon Network’s biggest properties on it’s sister channel for younger audiences…

Ben 10 - even in its edges-shaved-off 2016 rendition - is a show famously aimed at an age 9-12 demographic. It was therefore an interesting challenge when we were briefed with positioning it on Cartoonito for a younger 6-9 audience.

We elected to do this by leaning on humour in the creative. The launch promo introduces core characters through the audacity all the different forms of alien Ben can take, and the sustain celebrating all of these forms by counting up to the full 10 (with a fun call-and-response punchline).

CREATIVE/EDIT/COPYWRITING

JAKE PEMBERTON

GRAPHICS/MOTION DESIGN

Daniela Tupovicharska

SOUND DESIGN/MIX

PORTLAND AUDIO

LEAD CREATIVE

ANDREW IACOVIDES

PRODUCTION

OLIVIA WATTERS

VOICEOVER

BEX