THE CHASE
is one of the UK’s leading gameshow formats. Previously broadcast on ITV, BBC BRIT acquired the programme in South Africa in 2023. I made these launch assets as a result…
Teamwork is central to doing well in the Chase, but we explored how the real team to watch in the programme is the Chasers themselves. This led to a superhero-team-up inspired approach, where we put the assembled Chasers front and foremost: they’ve finally arrived on BBC BRIT to suss out the smartest of the smart!
Alongside the key promos, we aimed ti really push the Chasers’ signature personalities with a series of 5 second bumpers.
Creative - Jake Pemberton Lead Creative - Johanna Ridsdale, Meriem Adib Production - Pat Hutchins, Cait O’Sullivan
Bumper Graphics - Sadaf Heidarikamelan Online Editor - Ed White Audio Engineer - James Murray