PLAYGROUNDS OF THE RICH AND FAMOUS

is a light documentary series exploring the extravagant locales that the world’s wealthiest like to relax and unwind in. I created this promo for its broadcast on BBC Lifestyle in South Africa…

Creative, Copy, Edit - Jake Pemberton Lead Creative - Mary Gregory

Production - Pat Hutchins, Elizabeth Cassidy Online Edit - Daniel Knight Audio - James Murray

Voiceover - Taryn Louch

The BBC Lifestyle audience love a sneak peak into the lives of the super wealthy. The challenge with this series was finding a way to really show that, using the relatively light visual content of the programme. This lead to a copy-driven approach, where I inferred a funny level of wealth beyond just being rich - supercar-in-this-colour rich, little-dog-on-a-plane rich, GIANT-WINE rich